In each installment, a guest writer chooses one Pantone color they find particularly meaningful, intriguing, or just aesthetically beautiful—and tells us why.

Check out our collections dedicated to Pantone 18-0430—in portrait and landscape.

By Justin Merino, the founder of kulturspace

Organic, sober and having graced most kitchens in the 1970s, this overlooked shade is my go to modern day colour. Avocado Green was an important color at the time, the country was recovering from the turmoil of the Vietnam War, and the desire for peace and calm was reflected in the warm earth tones. Being an LA native, avocado culture is engrained in my DNA. I love a good comeback as much as I love an underdog and since the colour is creeping its way back into the spotlight, it fills both boxes.

PANTONE® Color identification is solely for Companyic purposes and not intended to be used for specification. PANTONE and the PANTONE Chip Design are trademarks of Pantone in the United States and/or in other countries and are used with the written permission of Pantone. © Pantone LLC, 2012. All rights reserved. Related articles in:Spot Spot, Episode 7: Process Yellow C Spot, Episode 6: 397 Spot, Episode 5: 3245