In each installment, a guest writer chooses one Pantone color they find particularly meaningful, intriguing, or just aesthetically beautiful—and tells us why.

Check out our collections dedicated to Pantone 368C—in vertical and horizontal orientations.

By Sean Kurdziolek, a photographer based in Alaska

This color (Pantone 368 C) is the inspiration that changed the course of my life. I chose this color because it drew me into the night and inspired me to take up photography. It is the color behind my decision to pursue a different career path. I simply call it “Aurora Green” because it is the color that displaces the inky blackness of the night sky above my home in North Pole, Alaska. The aurora can take on many forms—from a faint green band that arches across the sky, to dancing flames of tinted light, to pulsating waves that fill the entire night sky. The range of hues in the aurora can also grow to include shades of red, purple, blue, and pink. But this shade of green is ever-present in the aurora. It is the constant that triggers my desire to capture the beauty of this natural wonder.

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