In each installment, a guest writer chooses one Pantone color they find particularly meaningful, intriguing, or just aesthetically beautiful—and tells us why. 

Check out our collections dedicated to Pantone 176 C—in vertical and horizontal.

By Francesca Andrews, business development at MTArt

#PinkDifferentJen means living your life as if in a movie, your eyes the camera, hunting for images, for associations. In this world of excessive choice we surround ourselves with options and rarely find satisfaction. Disconnected, we linger above decisions, lost in possibilities and overwhelmed by potential, hazily indifferent to reality.

Artist Jennifer Abessira crossed the street just 4 days before her inclusion in a prominent Tel Aviv art fair. She woke up in hospital, constrained to her bed for two months, unable to work. She turned to the Internet in frustration and pink appeared. Phillip Guston, Andy Warhol, Tal R, Matisse, images running through her mind and she saw the same pink through all of them.

Personal impulse, selective aesthetic and years later, this pink represents her re-appropriation of the world. Superimposed on a chosen picture, a line of pink brings us back to earth, back to something tangible, fathomable, manageable.

A world too big to be classified in its entirety but, through 176 C, one in which some order can be established and retained.

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