In each installment, a guest writer chooses one Pantone color they find particularly meaningful, intriguing, or just aesthetically beautiful—and tells us why. 

Check out our collections dedicated to Pantone 2423 C—in vertical and horizontal.

By Sally Gall, photographer

I have been a photographer for 40 years; 35 of them have been working almost exclusively with black and white photography but recently my work has exploded into intense saturated color.

The color I most crave is “Prime Green” (to use author Robert Stone’s wonderful descriptive wording) . . . the buoyant color that the world bursts into after a dormant winter, the green that reverberates through a forest, that surrounds you in the jungle, that suffuses the air and light within dense luxuriant foliage, that emanates from a lawn, that speaks of freshness and new beginnings and that brings a city dweller like me, a sense of relief.

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