In each installment, a guest writer chooses one Pantone color they find particularly meaningful, intriguing, or just aesthetically beautiful—and tells us why.

By Robin Wallis Atkinson, Independent Curator and Artistic Director of Northwest Arkansas Fashion Week.

One color that forever holds a spot in my heart is the deep, orange red of Matisse’s The Red Studio. This Fauvist favorite of mine is one of the defining works of the artist’s oeuvre and sits on display on the fifth floor of the MOMA in NYC. In The Red Studio the artworks are the only elements set apart from the luscious red background, all other objects just a suggestion with a line. Matisse paints the world as radically differentiated from art, but rightfully just as evocative. This color also happens to be the most delicious shade for a date night lipstick or a precision pick for a devastating pair of high heels. Pantone 3516 C is a close correlation to the fiery background that brings this painting to life. It is textbook example of how difficult and exhilarating it can be to find that perfect power red.

The Red Studio, Henri Matisse, 1911, from

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