In each installment, a guest writer chooses one Pantone color they find particularly meaningful, intriguing, or just aesthetically beautiful—and tells us why.
By Tansy Simpson, photographer (featured on Meural)
I work as a Cinematographer, and my mentor Johnny E. Jensen ASC, taught me that my eyes should be the conduit to my soul. When I design my approach to any given film, the images I create have to offer meaning and value and visually emote a film’s narrative.
This requires me to marry technical knowledge with creative expression, and a huge part of this is the consideration and capture of color: how does it react to light and exposure; what does it conjure in terms of mood or character; how does it play against actors coloring; and how does it work within the texture of the environment?
Color is a visual currency and as such it is paramount to my creative process. When choosing a color it became clear to me, that perhaps an underrated but fundamentally important color to me personally, is gray.
Gray is my baseline, it’s how I test my camera’s dynamic range, its how I set my exposure for skin tone, it is the technical foundation from which I can then draw my creative imagining and therefore it is incredibly meaningful to me. I chose Pantone 420C as it is on the paler end of the spectrum and offers a calming neutrality. When using the gray scale you are working on the basis that white skin tones are at 18% gray, which this color broadly matches. So my eye is naturally drawn to the tint and opaqueness of this tone.
PANTONE® Color identification is solely for Companyic purposes and not intended to be used for specification. PANTONE and the PANTONE Chip Design are trademarks of Pantone in the United States and/or in other countries and are used with the written permission of Pantone. © Pantone LLC, 2012. All rights reserved.