In each installment, a guest writer chooses one Pantone color they find particularly meaningful, intriguing, or just aesthetically beautiful—and tells us why.
By Adam Florin, a creative technologist
I am supposed to abhor hot pink. As a mass-market Barbie gender norm, or a flamboyant feather boa at Burning Man, it represents all that is frivolous in American culture. But a visit to Luis Barragán's home in Mexico City realigned my perception: on a sun-lit surface, the color radiates a calm warmth into an otherwise neutral room. It possesses a fleshy adobe hue, supersaturated into a tropical palette, gleaming in sunsets with an undeniable power. If only we could see it with such fresh eyes.
PANTONE® Color identification is solely for Companyic purposes and not intended to be used for specification. PANTONE and the PANTONE Chip Design are trademarks of Pantone in the United States and/or in other countries and are used with the written permission of Pantone. © Pantone LLC, 2012. All rights reserved.