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I often get asked about where the idea for Meural came about. “What was the inspiration?” The answer doesn’t come from a single “aha” moment, but instead from a collection of inspiring and insightful experiences.

Before I joined Meural, I co-founded RocketHub. RocketHub is the world’s crowdfunding machine (it was recently acquired by EFactor Group) – empowering artists, entrepreneurs, scientists, and social leaders with a robust fundraising platform. At RocketHub, we helped thousands of artists raise millions of dollars for their creative projects. I worked closely with artists in creating fundraising campaigns, and through this work experienced the explosion of the digital medium for visual expression.

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Art show after art show, I kept seeing beautiful art (both native and adapted) being featured on digital displays. From the classic paintings to exquisite photography to awesome moving GIFs, a new medium was being born. But that new medium was ad hoc – often made from jerry-rigged TVs or monitors. These were beautiful but temporary installations that took weeks to be created and days to be installed. They cost thousands of dollars and weren’t accessible to most art lovers.

From this initial set of opportunities and challenges, Meural was born. For Meural to be stellar, we realized that creating for and publishing on the Meural platform needed to be easy and delightful – for visual artists, photographers, and other creators. For Meural to be widely embraced, we realized that installing the frame and accessing works needed to be simple and affordable.

The first part of the Meural journey of inspiration was launched by creators looking for a new medium. That’s what we’re building at Meural.

- Vlad

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